Dnata's Emirates Holidays chases tourists from Scandinavia

New branch in Copenhagen will cater to Danish and Swedish travellers, offering them premium travel experiences.

Emirates Holidays, part of Dubai-based travel services provider Dnata, is set to establish a local presence in Denmark and Sweden.

Known for its range of bespoke travel packages, Emirates Holidays focuses on promoting its hub Dubai. It said it will set up the branches in the spring.

The new branch in Scandinavia will cater to Danish and Swedish travellers, offering them premium travel experiences. The operations will be based in Copenhagen and supported by a team of local travel experts.

“We are pleased to be expanding the Emirates Holidays footprint to Denmark and Sweden. Both markets are very valuable to us and we look forward to giving travellers more options for a bespoke premium travel experience to Dubai,” said Kenneth Andersen, general manager for Emirates Holidays Scandinavia.

Emirates Holidays, which has been in operation for over 20 years and operates in 38 source markets globally, exclusively supports Emirates Airline and offers fully inclusive premium leisure packages to Dubai and beyond.

The company said its expansion into Scandinavia will help to support further growth for its flagship destination, Dubai, which expects to receive over 20 million international visitors by 2020 when it hosting Expo 2020.